Why a SEO Company is Essential to Successful Online Business
Getting targeted online traffic to a website is a primary goal of any website owner. For without targeted traffic to a website, it is like an online brochure that no one ever sees. There are several ways to get traffic but they can be separated into two major categories: paid and free traffic. Paid traffic consists of media buys, pay-per-click, web banners, etc. Free traffic is traffic from having top ten organic rankings in the major search engines. These are the results on the left side of the search engine results pages. Studies have demonstrated that most search users don’t click past the third search engine results page. Furthermore, eyetracking studies have demonstrated more visual activity on the “golden triangle” of the search engine results pages.
While there are lots of forums and blogs covering the topic of SEO, few actually are worth reading. Many offer rehashed news content found in other sites or information that does little to affect site rankings. In a rare breakaway from the chatter and rumors about how to actually get top 10 rankings, this SEO expert gives real hard-hitting advice for e-businesses seeking real results. He has a philosophy of giving back to the community by imparting practical and real-life advice to business owners who want to save time and get results for their ecommerce store without going through costly trial and error. This SEO consultant and search engine ranking specialist also offers complimentary consulting on various aspects of web marketing to his existing clients as part of his SEO packages while other SEO professionals would charge a hefty sum for the same information.
To improve search engine ranking and generate sales/leads for online business isn’t hard when the proper online marketing approaches are taken based on the goals of the business owner. For businesses seeking fast results without consideration of the consequences of search engine penalties, they can consider the use of blackhat SEO techniques. This option comes with a caveat: As quickly as the results/money come, as quickly as it will disappear within a few months to a year. This is because search engines are constantly refining their search algorithms to thwart the efforts of blackhat SEOs. While a business will make money, it is only for the short term. An internet business would have to start from scratch again once that site gets banned from the search engines. Unless the business owner likes to play the constant cat-and-mouse game of chasing after the latest method or loophole, it can be a tiring exercise. Also, this kind of business model is really not a long-term business but rather a short term promotion, much like a flash in the pan.
Achieving truly excellent top 10 rankings involves a diversified approach to ranking sites. For example, instead of doing one or two things like having a bunch of one-way links to build up search engine visibility, the right SEO company must consider different kinds of one-way links. These inbound links can come from blog posts, blogroll links, directory links, relevant/related ebusiness site links, blog comments, articles, pre-sell pages (aka hosted pages), social bookmarking, and more. The off-page optimization or link building activities is a major part of the ranking equation but can only be truly successful with excellent on-page optimization as well. Doing search engine optimization this way, obviously means more work for a professional SEO services provider. A more comprehensive approach, however, makes optimization more natural appearing in the increasingly difficult search engine landscape. Only with a truly diversified approach to attaining rankings will enable a website to achieve long-term search rankings that are sustainable across the major search engines.
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